The perception that a brand is different and better is called:
A) brand equity
B) brand parity
C) flanker branding
D) the private label advantage

Question

Quizplus · Accepted Answer

Brand equity refers to the value and strength of a brand. It is the perception that a brand is different and better than its competitors, and this perception can lead to increased loyalty, higher prices, and greater market share.

The Perception That a Brand Is Different and Better Is