When brand equity is measured using estimates of the future cash flows of a brand based on its unique strength and characteristics, which will then be discounted to determine a net present value, the method is:
A)financial value.
B)market value.
C)revenue premium.
D)consumer value.

Question

Quizplus · Accepted Answer

When brand equity is measured using estimates of future cash flows, the method is called financial value. This method takes into account the unique strength and characteristics of the brand to determine its potential future earnings, which are then discounted to determine a net present value.

When Brand Equity Is Measured Using Estimates of the Future