Which is not true concerning brand equity?
A)It allows the company to charge a higher price.
B)It reduces name retention.
C)It is helpful in business-to-business markets.
D)It is helpful in international markets.

Question

Quizplus · Accepted Answer

Brand equity is the value that a brand name brings to the product or service. One of the benefits of brand equity is that it allows the company to charge a higher price than competitors. It is also helpful in business-to-business markets as it helps in building trust and reliability. Similarly, it is helpful in international markets as it provides recognition to the brand to the consumers who are not familiar with the company's products in the new market. However, brand equity does not reduce name retention; rather, it helps in building and maintaining a strong brand image in the market.

Which Is Not True Concerning Brand Equity