In measuring brand equity companies can use a method called revenue premium, which compares a branded product's revenue to:
A) the industry's average.
B) a private label brand.
C) a firm's primary competitors.
D) the industry leader.

Question

Quizplus · Accepted Answer

The revenue premium method measures brand equity by comparing the revenue of a branded product to that of a similar private label brand, highlighting the added value of the brand.

In Measuring Brand Equity Companies Can Use a Method Called