The original idea to get customers to rate and review products on Petco's Web site helped Petco understand who was using their site.Which step in the CRM cycle is this?
A) Identify customer relationships.
B) Capture customer data based on interactions.
C) Identify best customers.
D) Leverage customer information.
Correct Answer:
Verified
Q141: Knowing that customers who sort by highest
Q141: What is RFID technology? Explain why it
Q142: Petco edits some of the reviewer posts
Q143: You have decided your business should adopt
Q143: As customers shop,they look at all the
Q145: Petco executive John Lazarchic says that critical
Q146: Petco gathers customer e-mails from in-store customers
Q147: The knowledge that the customers who post
Q149: Petco is leveraging the Web site and
Q150: Petco seems to appreciate some number of
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