The knowledge that the customers who post reviews on Petco's Website are generally women with higher levels of education and income likely came from database enhancement.

Question

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Database enhancement refers to the process of adding additional information to a customer database, such as demographics or purchase history. By analyzing this information, patterns and trends can be identified, such as the fact that Petco's Website reviewers are primarily women with higher levels of education and income.

The Knowledge That the Customers Who Post Reviews on Petco's