Sony wants to build long-lasting relationships by focusing on what satisfies and retains their customers.For example,Sony's PlayStation Web site is designed to create a community of users who can join PlayStation Underground where they will "feel like they belong to a subculture of intense gamers." Sony evidently:
A) is sales oriented.
B) has a standardization focus.
C) is ethnocentric.
D) has a customer-centric focus.
E) is product oriented.

Question

Quizplus · Accepted Answer

Sony's focus on building long-lasting relationships and creating a sense of community among their customers indicates a customer-centric focus. This approach prioritizes understanding and satisfying the needs and desires of the customer, rather than focusing solely on making sales or promoting standardized products. A customer-centric focus is an internal management philosophy similar to the marketing concept.

Sony Wants to Build Long-Lasting Relationships by Focusing on What