Customer relationship management initially was popularized as _____.
A) one-to-one marketing.
B) a mass marketing approach.
C) total quality management.
D) a customer satisfaction program.
E) a differentiation strategy.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) was initially popularized as one-to-one marketing, where companies focused on building long-term relationships with individual customers by tailoring their products and services to meet their specific needs and preferences. This approach emphasized personalization and customization, which were seen as key drivers of customer satisfaction and loyalty. Customer relationship management initially was popularized as one-to-one marketing.But CRM is a much broader approach to understanding and serving customer needs than is one-to-one marketing.

Customer Relationship Management Initially Was Popularized as _____