Relationship selling:
A) is also called adaptive selling.
B) is most concerned with making a sale.
C) is more typically used when selling low-involvement products in the consumer market.
D) is more concerned with developing customer trust than with making a sale.
E) is declining in popularity among businesses because the costs are becoming prohibitive.

Question

Quizplus · Accepted Answer

Relationship selling is focused on building and maintaining long-term relationships with customers, rather than just making a sale. This involves developing trust and understanding the customer's needs in order to provide personalized solutions. It is especially important for selling high-involvement products in a business-to-business setting. Relationship selling is also called consultative selling.It is more concerned with developing customer trust than with making a sale.Typically,industrial-type goods are sold using relationship selling.

Relationship Selling