The goal of most marketing research studies is:
A) to try to understand and predict consumer behaviour.
B) to identify a way to revitalize a brand.
C) to determine the profitability of a promotional campaign.
D) to maximize the success of a new product launch.
E) to expand our knowledge of marketing.

Question

Quizplus · Accepted Answer

The goal of most marketing research studies is to try to understand and predict consumer behaviour. This understanding helps organizations to make informed decisions about their products, services, and marketing strategies. While B, C, D, and E may be important aspects of marketing research, they are often secondary to gaining insight into consumer behaviour.

The Goal of Most Marketing Research Studies Is