Bob is a salesperson with the ACME Corporation. Bob has just made a large sale, and he accesses ACME's Marketing Information System (MIS) in order to determine if the company has enough existing inventory to fill the large order. Bob is accessing which component of ACME's MIS?
A) marketing intelligence
B) internal reports
C) marketing research
D) consumer information support system

Question

Quizplus · Accepted Answer

Bob is accessing ACME's internal reports to determine if the company has enough inventory to fill a large order.

Bob Is a Salesperson with the ACME Corporation