Which of the following is NOT a criticism of the marketing research industry?
A) The industry is too survey oriented.
B) The industry does not understand the real problems that need studying.
C) The industry is too concerned about respondents.
D) The price of research is high relative to its value.
E) The industry lacks creativity.

Question

Quizplus · Accepted Answer

The other options are all common criticisms of the marketing research industry, but the industry is generally not seen as being too concerned about respondents (in fact, ethical research practices require a high level of concern for respondent well-being).

Which of the Following Is NOT a Criticism of the Marketing