When an organization must make an important announcement to the public, they often use a high-status member to make the announcement since the audience is likely to perceive this person as credible.

Question

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This is a common strategy known as "the halo effect" where a person's perceived expertise or authority in one area can positively influence their perceived credibility in other areas. Using a high-status member to make an announcement can increase the audience's trust in the message being conveyed.

When an Organization Must Make an Important Announcement to the Public