Question 1

A social graph refers to ________.

Accepted Answer

A social graph refers to a network of relationships, which can be visualized and analyzed through graphs or diagrams. It depicts how individuals or entities are connected and how they interact with each other. It is a useful tool for social network analysis and can provide insights into patterns of behavior, influence, and communication within a specific community or network. A social graph can be used in various fields such as marketing, sociology, and politics, among others.

Question 2

A viral hook is designed to induce current customers to bring their friends to a network.

Accepted Answer

A viral hook is a marketing technique that encourages current customers to bring in their friends and family, thus spreading the word about the product or service and increasing the network's reach.

Question 3

Social networking communication is long-lasting compared to direct word of mouth.

Accepted Answer

Social networking communication takes place online and can be seen by many people even after the initial conversation has ended, whereas direct word of mouth typically reaches a limited number of people and does not have the potential for long-lasting impact.

Question 4

What steps should be taken when unrelated topics are expressed on UGC sites?

Accepted Answer

When unrelated topics are expressed on UGC sites, the hosting business should immediately remove the objectionable material. This will help to maintain the relevance and appropriateness of the content on the site. Shifting the hosting site to a different server or removing the entire UGC site may not be necessary, and putting a complaint to an umbrella body may not address the issue efficiently. Therefore, the best choice is D.

Question 5

Facebook advised its developers to make the Web site expressive.This means that the Web site should ________.

Accepted Answer

The answer of Facebook advised its developers to make the...

Question 6

Which of the following risks,which are associated with social networking and UGC,is an extension of bad reviews?

Accepted Answer

A mutinous movement refers to a collective negative response or backlash from users, which can be seen as an extension of bad reviews, as it involves widespread dissatisfaction and negative sentiment.

Question 7

Anyone can find and join Facebook,a social networking Web site.Facebook is an example of a(n)________ social networking group.

Accepted Answer

Facebook is a public social networking group, as anyone can create an account and join without needing an invitation or exclusive access.

Question 8

________ refers to any activity that an entity (individual,project,or organization)takes with entities with which it is related.

Accepted Answer

Social networking refers to the activity of connecting with and building relationships with other individuals, organizations, or projects. It involves sharing information, insights, and resources with these entities and developing a network of contacts that can provide support, guidance, and opportunities for collaboration. Social networking can take many forms, including online platforms like LinkedIn, Facebook, and Twitter, as well as face-to-face interactions at conferences, events, or meetings.

Question 9

A ________ is a Web site on which users can publish their opinions in restricted amounts of text.

Accepted Answer

A microblog is a type of blog that allows users to publish short, frequent posts (often limited to 140 characters) that can be easily shared and read by others. Examples of popular microblogging platforms include Twitter and Tumblr. Vlogs are video blogs, webcasts are live or pre-recorded video or audio broadcasts, and podcasts are audio programs that can be downloaded and listened to on-demand.

Question 10

Which of the following is an example of UGC sales application?

Accepted Answer

The answer of Which of the following is an example...

Question 11

A(n)________ group cannot be found by searching,and members must be invited to join.

Accepted Answer

A private group is not open for public access and requires an invitation from a member or admin to join. Option A) by invitation is almost correct but does not specify the exclusivity of the group. Option C) public means anyone can search and join the group. Option D) exclusive is also correct but does not specifically indicate the need for an invitation.

Question 12

To an organization,the strength of a relationship is the likelihood that the person or other organization in the relationship will do something that benefits the organization.

Accepted Answer

The strength of a relationship is often measured by the likelihood that the other party will take actions that benefit the organization. This is an important consideration for businesses and other organizations when evaluating partnerships, collaborations, and other relationships. A strong relationship is one in which both parties benefit and are motivated to continue working together.

Question 13

A particular group is found upon searching,but one cannot join it.Such a group is an example of a(n)________ social networking group.

Accepted Answer

The answer of A particular group is found upon searching,but...

Question 14

Twitter is a(n)________ application.

Accepted Answer

Twitter is considered a Web 2.0 application, as it is a social media platform that allows users to create and share content, and connect with others online. It is based on user-generated content and interaction, which are hallmarks of Web 2.0 technology.

Question 15

Which of the following is an example of a UGC used as a bait for advertising?

Accepted Answer

YouTube is a platform for user-generated content (UGC) and advertisers often use popular UGC videos as a bait to attract viewers to their ads.

Question 16

The factors involved in the computation of the social capital are,number of relationships,relationship strength,and ________.

Accepted Answer

The other options are not relevant factors in the computation of social capital. Relationship strength and number of relationships are important factors in measuring social capital, but entity resources are also considered because it refers to the resources that individuals and groups can access through their social connections, which is a key aspect of social capital.

Question 17

One of Facebook's four principles for a meaningful application is the application's usefulness,which means that ________.

Accepted Answer

The principle of usefulness specifically refers to addressing real needs, rather than sharing perspectives or simply using social graph information. The goal is to create applications that truly benefit users and provide value to their experience on Facebook. While creating compelling experiences may encourage users to return, this is not the main focus of the usefulness principle.

Question 18

Which of the following is true about microblogging?

Accepted Answer

Microblogging typically has a character limitation (such as Twitter's 280-character limit), which often requires users to abbreviate words and use shorthand.

Answer: Neither B, C, nor D are true.
 B is incorrect as microblogging typically involves text-based posts, not digital media files. C is incorrect as many microblogging platforms (such as Twitter) have restrictions on the types of content that can be posted, such as hate speech or nudity. D is incorrect as microbloggers often strive to be concise and clear in their messaging to effectively communicate with their audience.

Question 19

A social networking application is said to be engaging if it ________.

Accepted Answer

An engaging social networking application is one that compels users to come back again and again, indicating that users find it interesting and enjoyable to use. While a personal perspective on the world or sharing social information pertaining to members can be features of a social networking application, they do not necessarily make it engaging. Addressing the real needs of customers can contribute to engagement, but is not sufficient on its own.

Question 20

The something that induces people to share your message is called a(n)________.

Accepted Answer

The term "viral hook" refers to a compelling aspect of a message or campaign that motivates people to share it with others. It may be a catchy phrase, an emotional story, or a humorous video, among other things. By creating a viral hook, marketers can increase the reach and impact of their messages through "viral marketing" techniques that rely on social sharing to spread content. Choices A, B, and D are unrelated to this concept.

Quiz 26: Processing Social Capital: Facebook, Twitter, and User-Generated Content (UGC)