In marketing transactions,the fact that customers who buy product X also buy product Y creates a(n)________ opportunity.
A) relationship selling
B) cross selling
C) value added selling
D) persuasive selling

Question

Quizplus · Accepted Answer

Cross selling refers to the marketing technique of offering complementary products to customers who have purchased a particular product, based on the observation that customers who buy product X are likely to also buy product Y. Relationship selling refers to building long-term relationships with customers, value-added selling focuses on emphasizing the additional value that a product/service offers, and persuasive selling involves convincing customers to purchase a product/service. None of these options fully capture the concept of customers buying complementary products, making B the best choice.

In Marketing Transactions,the Fact That Customers Who Buy Product X