Which of the following is a way of analyzing and ranking customers according to their purchasing patterns?
A) composite forecasts
B) RFM analysis
C) Cooke method
D) Delphi technique

Question

Quizplus · Accepted Answer

RFM analysis (Recency, Frequency, Monetary) is a method of analyzing and ranking customers according to their purchasing patterns based on three factors: how recently a customer has made a purchase (recency), how frequently they make purchases (frequency), and how much they spend on each purchase (monetary). This can be used to identify high-value customers, as well as to target specific marketing campaigns to different segments of customers. Composite forecasts are a method of predicting future demand by combining multiple forecasts, the Cooke method is a technique for optimizing experimental designs, and the Delphi technique is a method of decision-making by assembling a panel of experts to provide their opinions and feedback.

Which of the Following Is a Way of Analyzing and Ranking