Question 1

Corporate image or reputation refers to the manner in which company employees perceive the company's activities and its products or services.

Accepted Answer

Corporate image or reputation refers to the manner in which the public, including customers, investors, and potential employees, perceive the company's activities and its products or services. It is not limited to employee perception.

Question 2

Word-of-mouth is considered to be a highly influential medium for shaping the corporate image.

Accepted Answer

Word-of-mouth is an important medium for shaping the corporate image as it involves personal recommendations, reviews, and opinions from consumers, which can have a significant impact on the brand's reputation and success.

Question 3

The annual Fortune of the most admired companies can be considered an index of company reputation.

Accepted Answer

The annual Fortune of most admired companies is a ranking of companies based on their reputation, making it an index of company reputation.

Question 4

One reason that Ikea has been successful in creating such a positive corporate image is that the company has successfully minimized informal communication about the company.

Accepted Answer

This statement is not true. Ikea has been successful in creating a positive corporate image through various initiatives, such as promoting sustainability, designing affordable and stylish furniture, and creating a unique shopping experience. The company also engages in effective communication through its website, social media presence, and advertising campaigns. Additionally, Ikea encourages customer feedback and incorporates it into their business decisions, which contributes to their positive reputation.

Question 5

Online mentions about a company, such as on Twitter and Facebook, can be an early- warning system about problems with the company reputation.

Accepted Answer

Online mentions can provide real-time feedback about a company's reputation and can be used to identify potential issues before they become larger problems. Monitoring social media channels can be a proactive way for companies to address customer complaints and concerns before they go viral or damage the brand's reputation.

Question 6

Sylvia is the marketing manager for a company that makes high-quality paper clips. She gets the famous golfer Tiger Woods to endorse her paper clips in advertisements, thereby using the tactic, basking in reflected glory.

Accepted Answer

Basking in reflected glory is a tactic where an individual or company associates themselves with someone famous or successful, in this case, Tiger Woods, to enhance their own image or reputation by association.

Question 7

Sponsored research may run the risk of creating a positive image through unethical means.

Accepted Answer

Sponsored research is often funded by companies or organizations with a vested interest in the outcome of the research. This creates a conflict of interest and may result in biased or manipulated findings. If the positive image created through this sponsored research is not based on ethical and objective means, it can be considered as unethical.

Question 8

The various approaches to corporate image enhancement appear to have a negative impact on the stock of the company engaging in image enhancement.

Accepted Answer

There is no evidence to suggest that various approaches to corporate image enhancement have a negative impact on a company's stock. In fact, some studies have shown that a positive corporate image can have a positive impact on a company's financial performance.

Question 9

The reason that spin usually contributes to a negative corporate image is that spin usually comes close to total lying.

Accepted Answer

The answer of The reason that spin usually contributes to...

Question 10

Companies typically use spin to overcome negative publicity, thereby protecting a corporate image.

Accepted Answer

Spin is a common PR tactic used by companies to manage and manipulate public perception of their brand and reputation, especially in the face of negative publicity.

Question 11

Socially responsible actions tend to create a positive impression even when the executives responsible for the actions were not trying to create such an impression.

Accepted Answer

Socially responsible actions often generate goodwill and positive perception among customers, employees and stakeholders, even if the executives did not have the intention of creating such an impression. This is because such actions demonstrate that the organization cares about the welfare of its stakeholders and is committed to making a positive impact on society and the environment. As a result, socially responsible actions can enhance the firm's reputation, brand image, and long-term financial performance.

Question 12

Corporate social responsibility deals primarily with a business firm's impact on investors, such as those holding the company's stocks and bonds.

Accepted Answer

Corporate social responsibility deals primarily with a business firm's impact on society and the environment, including stakeholders such as employees, customers, suppliers, and local communities, in addition to investors.

Question 13

Expressing a commitment to the environment is no longer particularly effective in developing a positive corporate reputation because so many other companies have "gone green."

Accepted Answer

The answer of Expressing a commitment to the environment is...

Question 14

Protecting the environment has become a widespread initiative for demonstrating corporate social responsibility.

Accepted Answer

Protecting the environment is considered an important aspect of corporate social responsibility and many companies have adopted initiatives to reduce their environmental impact.

Question 15

Helping employees balance the demands of work and personal life is considered to be a socially responsible initiative.

Accepted Answer

Providing support for work-life balance can improve employee well-being, reduce stress, and increase productivity, and it is seen as a socially responsible action by many employers and society as a whole.

Question 16

A community redevelopment project would be considered a social responsibility initiative, and therefore a way of enhancing the corporate image.

Accepted Answer

A community redevelopment project is a social responsibility initiative as it involves investing time and resources into improving the well-being of the local community. This can improve the corporate image by demonstrating that the company is committed to making a positive impact on society.

Question 17

An effective way of enhancing the corporate image is to take swift and decisive action about whistleblowers.

Accepted Answer

Taking swift and decisive action about whistleblowers can actually harm the corporate image and create negative publicity. It is more effective to have proper whistleblowing policies in place and encourage employees to report any issues internally, rather than punishing or retaliating against whistleblowers. Demonstrating transparency and accountability in addressing reported issues can help enhance the corporate image.

Question 18

Large-scale downsizings usually enhance a company's image because the public knows that the company is placing profits before social responsibility.

Accepted Answer

Large-scale downsizings often have a negative impact on a company's image and public perception, as they can be seen as prioritizing profits over the well-being of employees and the larger community.

Question 19

Developing a positive corporate image or reputation typically encompasses a one-time effort or a brief public-relations campaign.

Accepted Answer

Developing a positive corporate image or reputation is an ongoing process and requires consistent effort over time, rather than a one-time or brief campaign.

Question 20

Sponsored research can backfire as a corporate impression-management tactic because the evidence in support of the product or service might appear contrived and subjective.

Accepted Answer

Sponsored research may be viewed as biased and lacking in objectivity, which can lead to skepticism and distrust among the public. This can ultimately damage a company's reputation and credibility.

Quiz 10: Impression Management by Organizations