Concept testing examines the:
A) success of an IMC program
B) media purchasing pattern the agency will use
C) art in an ad
D) proposed content of an ad and the impact of the content on potential customers

Question

Quizplus · Accepted Answer

Concept testing is a research technique used to determine the potential impact of a proposed ad content on potential customers. It is aimed at understanding how the audience will react to the ad, whether it will resonate with them, and motivate them to take action. Therefore, choice D is the best answer.

Concept Testing Examines The