Evaluating the impact of a marketing program by measuring a variable before and then after the program is called:
A) pre and post test analysis
B) change analysis
C) side by side analysis
D) response analysis

Question

Quizplus · Accepted Answer

Pre and post test analysis is the only correct option in this scenario. It involves measuring a variable before and after a marketing program to evaluate its impact. Change analysis compares data from different time periods, side by side analysis compares different variables at the same time, and response analysis evaluates customer response to a marketing program, none of which fit the scenario described.

Evaluating the Impact of a Marketing Program by Measuring a Variable