In terms of message evaluations,recall tests are mostly likely to be used:
A) prior to any ad development
B) in the final stages of ad development or with the finished ad
C) after the ad has been launched
D) anytime during or after ad development

Question

Quizplus · Accepted Answer

Recall tests are typically used after an ad has been launched to measure how well the audience remembers the ad and its content.

In Terms of Message Evaluations,recall Tests Are Mostly Likely to Be