Institutional ads tend to have higher recall scores than brand ads because it is easier to remember a company's name.

Question

Quizplus · Accepted Answer

Institutional ads are typically focused on promoting the values, mission and overarching message of a company, rather than a specific product or brand. While these ads may create a positive association with the company, they may not necessarily include the brand name prominently or repeatedly, which can make it harder for viewers to remember the specific brand associated with the ad. On the other hand, brand ads are typically more focused on promoting a specific product, service or brand and may include repeated and memorable branding elements such as logos or slogans, which can help with recall.

Institutional Ads Tend to Have Higher Recall Scores Than Brand