By using different toll free telephone numbers or different Internet URLs, a company's marketing department can measure where a person saw a direct television ad or other direct marketing promotion.

Question

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By using different toll free telephone numbers or different Internet URLs, a company's marketing department can measure where a person saw a direct television ad or other direct marketing promotion. This is a common practice known as source tracking or source attribution. It allows marketers to evaluate the effectiveness of their advertising campaigns and make data-driven decisions about where to allocate their resources in the future.

By Using Different Toll Free Telephone Numbers or Different Internet