An advertisement that mentions a brand name five times during the commercial usually will receive higher recall scores than ads where the brand name is mentioned only twice.

Question

Quizplus · Accepted Answer

Mentioning a brand name multiple times in a commercial can increase brand recall among viewers. However, the actual number of times the brand name needs to be mentioned for optimal recall can vary depending on factors such as the length of the commercial, the target audience, and the message being conveyed.

An Advertisement That Mentions a Brand Name Five Times During