Using identification IDs and passwords on a Web site for customers allow for each of the following benefits,except:
A) the customer can be greeted personally, by name
B) provides data for an RFM analysis
C) the content of the Web pages can be customized to fit the customer's past browsing behavior
D) when an order is placed, the customer doesn't have to type in his/her address and credit card information

Question

Quizplus · Accepted Answer

Identification IDs and passwords on a Web site for customers can provide benefits such as personalization, customization, and convenience. However, they do not provide data for an RFM analysis, which is a technique used for analyzing customer value based on their purchasing behavior. RFM analysis typically relies on transactional data rather than login credentials.

Using Identification IDs and Passwords on a Web Site for Customers