A lifetime value analysis creates a figure that represents the:
A) sales revenue generated by a customer throughout his or her lifetime with a company
B) profit revenue generated by a customer in a particular product category
C) profit revenue of a customer throughout the lifetime of a relationship
D) profit revenue of a customer throughout his or her lifetime

Question

Quizplus · Accepted Answer

Lifetime value analysis calculates the total profit revenue a customer generates throughout the entire duration of their relationship with a company.

A Lifetime Value Analysis Creates a Figure That Represents The