In coding data using RFM analysis,a value of "1" for the "F" would indicate:
A) the group of customers who have made the lowest number of purchases within the a specific time period
B) the group of customers who have made the highest number of purchases within the a specific time period
C) the group of customers with the longest amount of elapsed time since the last purchase
D) the group of customers who made the most recent purchases

Question

Quizplus · Accepted Answer

In RFM analysis, "F" stands for Frequency. A value of "1" for Frequency indicates the group of customers who have made the lowest number of purchases within a specific time period.

In Coding Data Using RFM Analysis,a Value of "1" for the "F