A message is more likely to be effective when it has both visual and verbal elements,since these components will be dual-coded into the person's memory.

Question

Quizplus · Accepted Answer

Dual coding theory suggests that when information is presented in both visual and verbal formats, it is more likely to be encoded into long-term memory and retrieved later on. This is because the brain can use two modalities to process and store the information, enhancing its overall retention and accessibility. Therefore, a message that includes both visual and verbal elements is more likely to be effective in conveying its intended meaning and facilitating recall.

A Message Is More Likely to Be Effective When It