Both the hierarchy of effects model and the means-end chain model are associated with the use of a leverage point.

Question

Quizplus · Accepted Answer

Both hierarchical effects model and means-end chain model use leverage points to influence consumer decision-making towards a particular product or service. A leverage point is a specific aspect of a product that can be emphasized in marketing messages to help consumers move from one level of the decision-making process to the next.

Both the Hierarchy of Effects Model and the Means-End Chain