If a radio conjures images that consumers can see clearly in their minds, the effect may be greater than seeing an actual visual portrayal.

Question

Quizplus · Accepted Answer

This is because the human brain often creates more vivid and lasting impressions through imagination and visualization than through literal visual stimuli. Therefore, a descriptive and impactful radio ad can leave a stronger impression on listeners than an actual visual representation of the product or service being advertised.

If a Radio Conjures Images That Consumers Can See Clearly