A leverage point moves the consumer from understanding a product's benefits to linking those benefits with personal values.

Name: A leverage point moves the consumer from understanding a product's benefits to linking those benefits with personal values.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

A leverage point is a marketing strategy or tool that helps move the consumer's understanding of a product's benefits to a more personal and emotional level by linking those benefits with their values.

A Leverage Point Moves the Consumer from Understanding a Product's