Sally, a supermarket courtesy clerk, values the extra money she receives from her employer based on the customer service awards and bonuses she has received over the last year. This is an example of:
A) Dissonance
B) Valence
C) Expectancy
D) Instrumentality
E) VIE

Question

Quizplus · Accepted Answer

Valence refers to the value an individual places on the rewards of an outcome, which in this case is the extra money Sally values from her customer service awards and bonuses.

Sally, a Supermarket Courtesy Clerk, Values the Extra Money She