The mere exposure theory states that repeated exposure to an unfamiliar stimulus has the following effect:
A) A negative impact.
B) A positive impact.
C) A neutral impact.
D) An unpredictable impact.

Question

Quizplus · Accepted Answer

The mere exposure theory suggests that repeated exposure to an unfamiliar stimulus tends to increase an individual's preference for that stimulus, leading to a positive impact.

The Mere Exposure Theory States That Repeated Exposure to an Unfamiliar