Martin Fishbein and Isaac Ajzen's theory of reasoned action addresses which one of these options?
A) The study of philosophical belief that justifies action.
B) The test of an individual's deviance.
C) The deliberative process the individual uses to weigh benefits and risks.
D) The study of conformity.

Question

Quizplus · Accepted Answer

The theory of reasoned action by Martin Fishbein and Isaac Ajzen focuses on the deliberative process individuals use to weigh the benefits and risks of their actions before making a decision. It emphasizes the role of intention in guiding behavior, which is influenced by attitudes toward the behavior and subjective norms.

Martin Fishbein and Isaac Ajzen's Theory of Reasoned Action Addresses