Although audiences are impressed with the reputation or credentials (ethos) of a speaker they know, they can change their minds either positively or negatively during the speech. This is called:
A) Initial ethos.
B) Terminal ethos.
C) Capricious ethos.
D) Derived ethos.

Question

Quizplus · Accepted Answer

Derived ethos refers to the credibility a speaker gains or loses during the course of their speech, as opposed to initial ethos (credibility before the speech) or terminal ethos (credibility after the speech).

Although Audiences Are Impressed with the Reputation or Credentials (Ethos)