One consistent finding in all communication theory and philosophy of communication is that the following is at the foundation of audience behavior:
A) Source credibility with the audience.
B) The audience's preexisting attitude.
C) The place where the speech is delivered.
D) The source's reputation before the speech.
Correct Answer:
Verified
Q4: The characteristics of a small group that
Q5: In Thomas Peters and Robert Waterman's book,
Q6: Mass audiences have the following characteristics:
A) Anonymous
Q7: The Roman orator Cicero listed which of
Q8: During the 1950s communication research began to
Q10: Although credibility is composed of many factors,
Q11: The elaboration likelihood model (ELM) demonstrates that
Q12: Although audiences are impressed with the reputation
Q13: A. H. Maslow constructed a "pyramid of
Q14: A. H. Maslow called the first four
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