The famous phrase "The medium is the message" came from the works of:
A) Martin L. King Jr.
B) George Gerbner.
C) Marshall McLuhan.
D) Aristotle.

Question

Quizplus · Accepted Answer

Marshall McLuhan, a Canadian professor, philosopher, and public intellectual, coined the phrase "The medium is the message" in his work "Understanding Media: The Extensions of Man" published in 1964. This phrase suggests that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

The Famous Phrase "The Medium Is the Message" Came from the Works