Edward Bernays, the "Father of Public Relations," defined public relations as:
A) A propagandistic endeavor.
B) Engineering of consent.
C) A wartime strategy.
D) A social scientist's dream.

Question

Quizplus · Accepted Answer

Bernays defined public relations as the "engineering of consent," emphasizing the manipulation and guidance of public opinion as a crucial element in a democratic society. This concept highlights the role of PR in shaping and directing public perceptions and attitudes.

Edward Bernays, the "Father of Public Relations," Defined Public Relations