George Gerbner's theory of how media, especially television, affects us is called:
A) Subliminal seduction theory.
B) The elaboration likelihood theory.
C) The reasoned action theory.
D) The cultivation theory.

Question

Quizplus · Accepted Answer

The cultivation theory, developed by George Gerbner, suggests that heavy television viewing can lead to perceptions of reality that are consistent with the world portrayed in television programs.

George Gerbner's Theory of How Media, Especially Television, Affects Us