In the early 2000s, ____________ emerged as alternatives to mass media at the same time we saw the shift in public relations from an overwhelmingly mass-mediated phenomenon to a more conversational, relationship-building one.
A) Social media
B) Smart phones
C) Publicity
D) Scholarship

Question

Quizplus · Accepted Answer

Social media platforms emerged in the early 2000s, significantly changing how information was shared and consumed. This shift allowed for more direct and conversational interactions between organizations and their audiences, moving away from the traditional mass media approach to a more relationship-focused public relations strategy.

In the Early 2000s, ____________ Emerged as Alternatives to Mass