Surfers did not constitute a public to be concerned with for the City of Chicago until 2008, when a surfer was arrested for surfing in Lake Michigan. At that point, surfing in Lake Michigan became a recognized issue. By 2009, a group of local surfers and assorted activists had organized enough to get the attention of city officials. In PR terms, this is an example of ____________.
A) An emerging public
B) An angry mob
C) Circular reasoning
D) An occupy movement

Question

Quizplus · Accepted Answer

This is an example of an emerging public, which refers to a group of individuals who become relevant to an organization due to shared interests or issues that arise, prompting them to organize and seek attention or change. In this case, surfers and activists formed a group that gained the attention of city officials after the arrest of a surfer, highlighting their concerns and interests related to surfing in Lake Michigan.

Surfers Did Not Constitute a Public to Be Concerned with for the City