Avery works in marketing communications. She supports the sales department by raising awareness for the company's products and services. For Avery, the ultimate relationship outcome would be for someone to purchase her product. In this way, her company earns sales revenue and the customer feels satisfied. What type of relationship does Avery work to achieve?
A) Sales relationship
B) Exchange relationship
C) Investment relationship
D) Capital relationship

Question

Quizplus · Accepted Answer

Avery is working to achieve an exchange relationship, where the company provides products or services in return for payment from the customer, leading to mutual satisfaction.

Avery Works in Marketing Communications