Paul is consolidating measurement reports representing public relations results in five countries. Paul has to be careful to avoid the many traps he could fall into on the interpretation and reporting of data. Which of the following is not one of those potential traps?
A) Not including all channels in the analyses to make the public relations results look better
B) Using images and graphics to present the data visually
C) Using AVEs and multipliers
D) Count news releases as coverage

Question

Quizplus · Accepted Answer

Using images and graphics to present data visually is not a trap; it's a common and effective way to make data more accessible and understandable. The other options (A, C, D) represent common pitfalls in reporting and interpreting PR results, such as selective reporting, relying on questionable metrics like AVEs, and equating news releases with actual coverage.

Paul Is Consolidating Measurement Reports Representing Public Relations Results in Five