Arnon is frustrated because he keeps running an experiment to determine the best times of day to run his online ads. But he keeps getting different results every time he runs the same test. Arnon's research lacks __________.
A) Authority
B) Replicability
C) Validity
D) Specialization

Question

Quizplus · Accepted Answer

Replicability is crucial for research, as it means the results can be consistently reproduced under the same conditions. Arnon's frustration with varying outcomes from the same test indicates a lack of replicability in his research.

Arnon Is Frustrated Because He Keeps Running an Experiment to Determine