The method by which whole markets are subdivided into different segments is referred to as the STP process. This stands for Segmenting, Testing and Positioning.
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Q7: 'Positioning is the means by which goods
Q8: _ can be used to position brands
Q9: Marketing communications can be used in one
Q10: A customized targeting strategy predominates in B2B
Q11: Standard Industrial Classification (SIC) codes are used
Q13: To segment consumer markets, markets can be
Q14: The benefits sought approach is based on
Q15: Organizational characteristics, such as organizational size and
Q16: A concentrated marketing strategy (or niche marketing
Q17: Perceptual mapping data reveal strengths and weaknesses
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