'Positioning is the means by which goods and services can be differentiated from one another and so give consumers a reason to buy'. Positioning encompasses:
A) the physical attributes and the functionality that a brand offers.
B) how customers perceive the brand relative to other competing brands in the market place.
C) the intangible attributes that a brand offers. For example, the reputation, prestige and allure that the brand generates.
D) all of the above options are correct.

Question

Quizplus · Accepted Answer

Positioning involves differentiating a brand in the market through various means, including its physical attributes and functionality (A), how customers perceive it compared to competitors (B), and its intangible attributes like reputation and prestige (C). Therefore, all the options collectively describe aspects of positioning.

'Positioning Is the Means by Which Goods and Services Can