A customized targeting strategy predominates in B2B markets (e.g. marketing research or advertising services) or consumer markets with high-value, highly customized products (e.g. purchase of a custom-made car).

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In B2B markets and consumer markets with high-value, highly customized products, a customized targeting strategy is more effective because it allows businesses to address the specific needs, preferences, and challenges of individual customers or client organizations, leading to more successful marketing outcomes.

A Customized Targeting Strategy Predominates in B2B Markets (E