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Theodore Levitt Advocated Globalization of Marketing Based On

Question 8

Multiple Choice

Theodore Levitt advocated Globalization of Marketing based on:


A) flexible manufacturing, price insensitivity, and differentiation of consumer tastes.
B) flat organizational structures, consumer prosperity, and heterogeneous consumer segmentation.
C) substantial economies of scale, consumer price sensitivity to price/quality, and homogenization of consumer desires across national boundaries.
D) managed manufacturing scale, consumer sovereignty, and multiple target markets.
E) coordination of regional marketing mix decisions and target market selection with many local manufacturing plants.

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