Theodore Levitt advocated Globalization of Marketing based on:
A) flexible manufacturing, price insensitivity, and differentiation of consumer tastes.
B) flat organizational structures, consumer prosperity, and heterogeneous consumer segmentation.
C) substantial economies of scale, consumer price sensitivity to price/quality, and homogenization of consumer desires across national boundaries.
D) managed manufacturing scale, consumer sovereignty, and multiple target markets.
E) coordination of regional marketing mix decisions and target market selection with many local manufacturing plants.
Correct Answer:
Verified
Q2: Creating, exploiting and commercializing new technologies is
Q3: Globalization does not occur as a single
Q4: The objective of Global Marketing is:
A) worldwide
Q5: Firms must decide if it is preferable
Q6: Firms must decide if it is preferable
Q7: The EPRG Framework includes four approaches or
Q9: In the past, forecasting often relied on
Q10: The traditional 4Ps of the marketing mix
Q11: One of the paradoxes global marketers must
Q12: What are some of the non-IT and
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