Creating, exploiting and commercializing new technologies is essential for global competitiveness. High-tech can be defined according to three different approaches: the sector approach, the product approach, and _________________.
A) the cultural approach
B) the patent approach
C) the national approach
D) the global marketing approach
E) the customer approach
Correct Answer:
Verified
Q1: To understand and compete with emerging market
Q3: Globalization does not occur as a single
Q4: The objective of Global Marketing is:
A) worldwide
Q5: Firms must decide if it is preferable
Q6: Firms must decide if it is preferable
Q7: The EPRG Framework includes four approaches or
Q8: Theodore Levitt advocated Globalization of Marketing based
Q9: In the past, forecasting often relied on
Q10: The traditional 4Ps of the marketing mix
Q11: One of the paradoxes global marketers must
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