Marketers work hard to establish value by setting a reasonable price that matches firm policies and objectives. Customers don't often care about that; they are interested in what the product will cost them. What are the elements of cost that a customer includes beyond the "sticker price" to develop the price that provides value to him or her?

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The Answer of Marketers work hard to establish value by setting a reasonable price that matches firm policies and objectives. Customers don't often care about that; they are interested in what the product will cost them. What are the elements of cost that a customer includes beyond the "sticker price" to develop the price that provides value to him or her?

Marketers Work Hard to Establish Value by Setting a Reasonable