When determining a product's final price, all of the following should be taken into consideration EXCEPT______________.
A) marketing expenses
B) variable costs
C) finance and bank charges
D) sunk costs
E) export-related charges

Question

Quizplus · Accepted Answer

Sunk costs are costs that have already been incurred and cannot be recovered. They should not influence the decision-making process for setting a product's final price, as pricing should be based on current and future costs and revenues, not on past expenditures.

When Determining a Product's Final Price, All of the Following